Message From the Director.
On 25/11/2018, the Bachelor of Sustainable Tourism and Hospitality Management Students participated in IY2017 Student Voices – STTA seminar held at DeKUT’s Auditorium on 25/11/2017. The seminar focused on the role of tourism in attaining Sustainable Development Goals. The meeting brought together students across universities, public and private stakeholders with the aim of debating the central role played by tourism and hospitality in promoting sustainability. This was part of the many seminars the Sustainable Tourism Travel Agenda and the Ministry of Tourism have been organizing in 2017, the International Year of Sustainable Tourism. The seminar was productive for DeKUT’s Sustainable Tourism and Hospitality Management students for it provided an opportunity for them to share knowledge, experiences, learn from others and to critique the current sustainability practices. Hosting the seminar, demonstrates DeKUT’s unwavering commitment to link the academia to stakeholders and the industry practitioners. This is one of the many unique ways through which Tourism and Hospitality Management graduates are molded and nurtured in order to be part of the 21st Century critical thinkers and innovators.
Why provide training in the field of sustainable tourism and hospitality management?
Tourism and hospitality industries are among the world’s fastest growing economic sectors and important drivers for socio-economic and environmental progress. The industries enhance globalization through international commerce that generate foreign incomes for developing nations and create employment opportunities across the globe.
DeKUT, being a Technological University acknowledges the important role Tourism and Hospitality sectors play in national development as envisaged in the ‘Vision 2030’ and sustainable development goals (SDGs). The University is aware of the tourism and hospitality challenges associated with tourists’ demand for ‘value for money’, technological advancements, wildlife conservation, tourist management, innovative tourism product development, destination management, marketing, competition and sustainable utilization of tourist attractions. Addressing the challenges adequately and appropriately will position Kenya among the top-ten long-haul tourism destinations as envisaged in the Vision 2030. The entry of Kenya among the competitively established destinations for instance Malaysia, China, Mexico, and among emerging destinations will enhance the country’s global visibility, destination brand and tourism earnings let alone expanded job opportunities.
The Vision 2030 and the Tourism Act 2011 demonstrate that Kenya’s tourism prospects range from the delivery of superior quality service in high-end accommodation facilities; enhancement of niche tourism product; opening up of more MICE (Meetings, Incentives, Conventions and Events) opportunities in different parts of the country; pursuit of product diversification and expansion of tourist source markets. In the recent past, Kenya Tourism Board’s marketing programs have also been extended to the Asian and African market, apart from the conventional European and American markets. Available tourist statistics indicate that arrivals from Asian and African markets are steadily rising. Considering the aforementioned tourism and hospitality challenges together with the existing development prospects, no doubt the realization of the economic pillar of Vision 2030 and the aspirations of the Tourism Act 2011 largely depend on quality education and research in the fields tourism and hospitality. It is on this backdrop the University established the Institute of Tourism and Hospitality Management.
The Institute of Tourism and Hospitality Management (IToHM) has the following sections: –
a) Academic section-provide quality education and research in Sustainable Tourism and Hospitality Management.
b) Wildlife management –Dedan Kimathi University Wildlife Conservancy.
c) The Tourism and Hospitality businesses.